We have discussed on so many factors related to business like marketing, management, product management etc…. Today we are going to discuss on customer satisfaction which is most important factor of any small business and organization. We will talk some features related to customer satisfaction which can help us to provide more satisfaction to out customer.
The Base for Customer Acquisition and Retention
A product is a bundle of values. The values may be comfort, safety, pride, economy etc. Each product may offer a combination of some values. The values priority may vary from individual to individual. Even for an individual the values priority may vary from product to product. Further, priority of values varies based on the situation.
Application
It is necessary to satisfy the expectation levels of different values and identify whether there is any gap between expectation and experience of such values. If needed action plan to fill the gap is to be taken to satisfy the customers. Satisfaction of a customer is the base of retaining the customers and helps to acquire new customers.
Monday, January 12, 2009
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