CRM Software Functions

Last time we talked about what is CRM and Why CRM? We left off with 3 different modules in any CRM Software. Today we will continue and talk about these 3 modules and functions of these modules.

1.Marketing

2.Sales

3.Service

Depending on your business process automation needs, you may want a higher focus on one or the other module. These modules can be integrated with one other. Marketing, Sales and Service Modules share the same database about customers, contacts and activities. This allows easy consolidated access to all customer information, and avoids the need to store common data in more than one system.


1) Marketing:-
Make your marketing team more effective by providing CRM. Best CRM should include tools to help identify, execute and replicate effective marketing initiatives across multiple sales channels.
The Marketing Module helps your marketing team to assign, schedule and track marketing campaign activities and measure campaign performance. The combined sales, marketing and customer service tools allow your business to work with one up-to-date set of customer data, therefore appearing professional, organized and informed when speaking to your customers.

Marketing Automation Module features:

• Contact customers with targeted promotions and email communications

• Run sales campaigns

• Run campaigns in conjunction with the sales team

• Send e-mail and track responses

• Sales force automation

CRM gives marketing team access to your customer data quickly, easily and in a way that makes it easier to market the right products to the right customers.

Talk on Sales and Service modules of CRM Software Functions will be available in next notes with title CRM Functions