Lead Capture - CRM Software Functions-1

We talk about CRM Software Functions and CRM Software Features in our previous post. In this post we are going to talk about Lead Capture as Features of CRM Software.

Lead Capturing is attracting the highest quality of targeted prospect for once business. The business can be any related with internet, direct marketing.

Lead Capturing is possible with a lead capture page. A lead capture page has input field or we can say lead capturing capacity which capture basic information like name, address, email, phone, etc. along with unique or general questions designed to qualify leads for each response profile. The form should be tied directly to an auto responder. An auto responder is basically a set of prewritten messages that goes out to anyone that fills out the form on your lead capture page. Your emails should be designed to market a product, service or anything else you desire. A good lead capture page and a good set of follow up emails are the essence to any internet marketing business.

Benefits of Lead Capture page or web base Lead Capture:-

• Track and manage leads from anywhere at anytime
• Easy integration with current electronic and traditional marketing initiatives
• Set rules for lead weighting and lead distribution
• Manage qualification questions and answers using a simple to use interface
  

ref: Lead capture & Leadorganizer software