SFA Software - Marketing Manager's Advantage

CRM Software Functions we are talking here. As a part of CRM software we are talking Sales Force Automation. In our previous post we talked sfa advantage to Sales People and sfa advantages to Sales Manager.

Today we are going to talk SFA advantage to Marketing Manager.
It is also claimed to be useful for the marketing manager. It gives the marketing manager information that is useful in :

• Understanding the economic structure of your industry
• Identifying segments within your market
• Identifying your target market
• Identifying your best customers in place
• Doing marketing research to develop profiles (demographic, psychographic, and behavioral) of your core customers
• Understanding your competitors and their products
  Developing new products
• Establishing environmental scanning mechanisms to detect opportunities and threats
  Understanding your company's strengths and weaknesses
• Auditing your customers' experience of your brand in full
  Developing marketing strategies for each of your products using the marketing mix variables of price, product, distribution, and promotion
• Coordinating the sales function with other parts of the promotional mix (such as advertising, sales promotion, public relations, and publicity)
• Creating a sustainable competitive advantage
• Understanding where you want your brands to be in the future, and providing an empirical basis for writing marketing plans on a regular basis to help you get there
• Providing input into feedback systems to help you monitor and adjust the process.

ref: sfa and crm software, wikipedia